MARKETING STRATEGY

With our marketing strategy, we have progressively continued to build our brand presence in the markets we operate. We aim to grow further as we continue to improve on and refine our marketing approach to meet and exceed our customers' changing needs.

We have dedicated brand ambassadors each representing a major brand in our portfolio and trained to embody the corporate identity of the brand in appearance, bearing, values and ethics. Our ambassadors use our promotional strategies to strengthen our customers' relationship with the product and services we offer. This increases brand awareness and influences a larger audience to consume more of our products.

In addition, we have a sales and marketing team that focus is on specific product lines in our portfolio for effective brand building and distribution. In working as a team, we achieve greater volumes and profits, and ensure that we maintain constant, long-term and beneficial relationships with our customers.

To promote our customer engagement with the products, promotional activities are conducted in line with specific brand guidelines and values. During the promotional activities, branded merchandise with high usability and perceived value are made available to customers to promote recall recognition